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Digital Impact

Leads, calls, and direction requests
attributed to estimated revenue per location.

Turn website performance signals into estimated revenue attribution per location. Input your average ticket, close rate, and baseline metrics. The platform calculates what your digital presence is worth, location by location.

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app.kynectlocal.com/digital-impact
KynectLocal Digital Impact dashboard
NETWORK PERFORMANCE

Every location ranked by estimated digital revenue.

The Digital Impact table lists all locations with core metrics side by side: total leads MTD, estimated revenue MTD, month-over-month change, and attribution status. Sort by any column to find your highest-performing and highest-opportunity locations.

Digital Impact: Network Overview
This Month Last 30d 90d YTD
Location Leads MTD Est. Revenue MoM Change Calls Status
Austin: South Congress#AUS-012
84
$41,200
↑ +18%
213
Configured
Denver: LoDo#DEN-003
61
$29,900
↑ +9%
178
Configured
Nashville: The Gulch#NSH-007
47
$23,100
→ +1%
142
Configured
Portland: Pearl District#PDX-019
–
–
–
–
Pending Setup
Phoenix: Scottsdale#PHX-031
38
$18,600
↓ -7%
97
Configured
→ All locations listed with leads, MoM delta, and estimated revenue
→ Sortable by any metric: find underperformers instantly
→ Pending Setup status shows which locations still need configuration
ATTRIBUTION MODEL

Your numbers.
Not industry averages.

Digital Impact uses business inputs you configure: average ticket size, close rate, baseline star rating, and trailing 90-day revenue. Combined with platform signals: form leads, click-to-call events, direction requests, Google rating lift, and online bookings: the model estimates what your digital presence is worth per location per month.

  • →Average ticket, close rate, baseline rating, trailing revenue: set by you
  • →5 signal sources, each with a confidence rating (High / Medium / Low)
  • →Monthly, quarterly, and annual views
  • →No false precision: the model shows what it knows and what it estimates
Signal Sources
Form leads
Direct conversion signal
High
Click-to-call
Intent-confirmed contact
High
Direction requests
High-proximity intent
Medium
Review rating lift
Correlated conversion gain
Medium
Online bookings
Direct revenue attribution
High
TREND ANALYSIS

Compare impact over time. Spot the locations that are gaining.

Digital Impact trends show how each location's estimated revenue is moving: up, flat, or declining. Corporate can identify which locations are improving fastest and which are at risk, filtered by region or franchise group.

  • →Week-over-week and month-over-month trend lines
  • →Filter by region, franchise group, or date range
  • →Flag declining locations for follow-up
  • →Export trend data for executive reporting
6-Month Trend: Top Locations
6M 3M 1M
$50k $35k $20k $5k
May Jun Jul Aug Sep Oct
Austin #012
Denver #003
Nashville #007
Phoenix #031 ↓
CAPABILITIES

What Digital Impact does

Traffic is not revenue. But digital signals do correlate to revenue: when structured correctly and grounded in your own business inputs, not generic benchmarks.

Revenue attribution model

Combines form leads, click-to-call, direction requests, review lift, and bookings into an estimated monthly revenue figure per location using your business inputs.

Business inputs you control

Set your average ticket size, close rate, baseline star rating, and trailing 90-day revenue. Your numbers anchor the model: not generic category benchmarks.

Confidence levels

Each signal source carries a confidence rating: High (form leads, click-to-call), Medium (direction requests, review lift), Low (indirect). No false precision.

Network performance table

All locations ranked by total estimated impact. Identify high-traffic underperformers and high-converting low-traffic locations worth investing in: side by side.

HOW IT WORKS

Inputs in, revenue estimates out

01

Configure your business inputs

Set your average ticket size, close rate, trailing 90-day revenue, and baseline star rating. These inputs anchor the attribution model to your actual business economics, not generic category data.

02

Connect your analytics and lead capture

Digital Impact reads signals automatically from connected analytics (GA4 or Matomo), lead forms, click-to-call tracking, and review platforms. No manual data entry.

03

View the per-location ranking table

The performance table ranks every location by total estimated revenue impact. Filter by date range, region, or location group. Click any location to see the signal breakdown and confidence levels.

Revenue visibility at every level.

For Franchisors

Justify the infrastructure investment.

  • →Network-level revenue attribution. See the estimated total digital contribution across all locations in one number.
  • →Per-location performance ranking. Find the underperformers and overperformers, and understand why.
  • →Confidence levels make it defensible. Present the attribution to franchisees and stakeholders without false precision.
For Franchisees

See what your digital presence is worth.

  • →Your location's estimated digital revenue contribution. A concrete number, not just traffic stats.
  • →Lead and call attribution. See which signals are driving your estimate and how they are scored.
  • →Month-over-month trend comparison. See whether your digital performance is improving, declining, or flat.

Related features

PRICING

See what KynectLocal costs for your network.

Per-location pricing with no seat limits. Build a custom estimate in about two minutes.

Build my estimate See pricing

Schedule a Demo

Traffic is not the answer. Revenue attribution is.

See how KynectLocal's Digital Impact model turns website signals into estimated revenue per location: using your business inputs, not ours.

Schedule a Demo → Explore the Platform